Social Networking | 2017 Marketing Strategies
Social Media Masterclass, Value for Money
1. Overview:
Online marketing &
Social Media became one of the most successful tools in advertising for any
kind of business. It’s the appropriate time to invest into the internet
marketing and know the basic Concepts of that online world. The core of this
course is awareness of Online Marketing world Techniques & Secrets, and how
to reach targeted customers easily in a professional ways.
In this course we will
Discuss the most popular online channels used by the targeted customers In
order to reach potential internet customers, and how to create an integrated
online marketing plan putting in consideration the popular online channels used
by each country internet users that will help in building up a reputable online
image for your business in the right place with the best ROI
2. Learning Objectives:
Upon completion of program, you'll be able to
ü Be aware of Main Social Media Channels
ü Understand how using Social Networks can achieve your
business goals.
ü Creating Online Ads through Social Networks
ü Create a Social Network plan
ü Using
Social Networks in Competitor’s Analysis
ü Manage
& Monitor any Online Social Activity
3. Online Marketing Workshop Content
Day 1 :
- Introduction to Social Networks
- Social Networks Types
- Social Networks Statistics
- Advantages & Disadvantages of Social Networks
- How to use your Facebook effectively?
- Facebook Advertising
- How to use your LinkedIn effectively?
- LinkedIn Advertising
- How to use your Twitter effectively?
- Twitter Advertising
Day 2:
- Instagram in Online Marketing for corporate
- Pinterest as a social network in Business area
- How to use Tumblr
- Google + and its Trend
- Flickr in e-Marketing
- How to use YouTube effectively?
- YouTube Advertising
Day 3 :
- How to settle a Social Media Plan
- Social Media Optimization
- Social Media Mix
- Monitoring & Tracking Social Media Activities
- KPIs of Social Media Strategy & online plans
- How to deal with Negative Comments
Day 4 :
- Learn the Behaviors of your Target Audience
- The Rules of Social Media Communicating
- Social Media Content Plan
- How social media changed the way we interact with the world
- The value and use of social media as communication tool
- Searching for the most relevant & targeted primary keyword and other similar keywords to your business field
Day 5 :
- 10 Social Media Problems and Possible Solutions
- How to analysis your competitor’s online existence on Social media
- 7 Common Social Media Marketing Problems and Their Solutions
- The Negative Effect of Social Media on Society and Individuals
- Social Media trends in 2017
4. Methodology:
The course is geared towards Internet Business learning and uses
participatory approaches as much as possible. A variety of methodologies will
be used, including presentation, discussions, group work, video discussions,
question and answers, practical sessions (hands-on practice), small and large
group exercises, and simulations.
5. Learning Media and Formats:
- Online Presentation
- Online Case Studies
- Internet Marketing Books on CD
- Practical Workshop
6.
Who Should Attend?
- Junior Marketer
- Senior Marketer
- Junior Online Marketer
- Senior Online Marketer
- Business Development Manager
- Web Developer
- Web Designer
- Business Owner
- Sales Manager
- Sales Executives
- Students
- CEO
7. Duration:
- 5 Days ( 5 hours per Day )
8. Languages:
- Arabic Speaking / English Presentation
- English Speaking / English Presentation
- Arabic Speaking / Arabic Presentation
